I’ve just discovered a COOL new tool called Google Friend Connect, a FREE service available from Google at:

=> http://www.google.com/friendconnect

It allows you to add user interactivity to any website using social gadgets such as a Wall (similar to FaceBook) or a customer Ratings and Review section (similar to Amazon). As well as making your site more useful and interesting for your visitors it will also help improve the ’stickability’ of your site by creating a virtual community.

The key benefits quoted by Google are as follows:

• Anyone can join your site with one click by using their existing Google, Yahoo and other accounts.
• Visitors can evangelize for your site by inviting their friends and publishing their activities to their social networks.
• Social gadgets will keep these visitors more deeply engaged with your site, and with each other.

The viral nature of this tool means that it will help boost traffic to your website.

I’ve made a video to show you what I’ve done with it and how easy it is to use.

Simply hit the play button below to watch the video.

As always, your comments are welcome.